Lost in a sea of bright colours, shiny objects, and cool new toys, arriving at ISPO this year has been even more impressive than my first trip here in 2015. With over 2,600 exhibitors, everyone from the biggest in outdoor and ski to the new startups are here to share their wares.
What is ISPO
Based in Munich, Germany, ISPO is Europe’s largest outdoor trade show with 18 massive halls filled with brands in outdoor and ski such as The North Face and Salomon, to materials and manufacturers such as Goretex and Chinese factories.
A lot of business is done here, and I mean a lot. Retailers across Europe place their orders with people fencing off huge areas purely for these transactions. Everyone you would ever need to talk to in a company is here; from marketing managers to product managers to, even, professional athletes.
As an outdoor lover, however, the best bit about ISPO is the fact it is a platform for brands to launch new products. I first came here in 2015 and was blown away by all the cool kit and toys and, so far, this year is doing the same again.
With only 4 days to make the most what is on show, I am rushing around from stand to stand writing Christmas lists and wish lists left, right, and centre.
Being invited to ISPO
I had always been planning to come to ISPO 2017 but have felt a little nervous; I don’t really have a project to pitch and so wasn’t sure if I should really attend; awkwardly wondering around, a little without purpose.
Thankfully my prayers were answered when ISPO launched a campaign with Freestak to find 3 bloggers to cover the event as journalists. This was an opportunity I did not want to miss as, even though it would give me a reason to be there, it would also open pretty much every door for me to talk to everyone about their cool new gear!
Doing my best to put a strong pitch together I was thrilled, if a little shocked, to be chosen and 2 weeks later I was driving from Chamonix to attend my second ISPO in Munich.
PEAK Influencer Panel
Having been invited by Freestak, they also told me about two panels they were hosting; the first aimed at the brands who would like to work with bloggers and influencers, and the second at aspiring bloggers who would like to work with brands.
Very kindly, they asked if I would like to be on the panel as, based on my experience working with them and other brands, they felt I might have some useful information for both sides of the line.
Well, I could hardly say no, could I?
I have not done a panel before and I’ve got to say, I loved it. With decent questions and excellent support from very friendly audiences, it was great to share my story, here my colleagues, Sarah from Tough Girl Challenges and Jack from Meraki, stories, and field questions from people. If you ever get an opportunity to be on one, I’d highly recommend it!
ISPO: first impressions
With a busy first day, I didn’t have long to run around and get a glimpse of what I wanted to see over the next few days but I have definitely got my eye on a few things that I want to know more about; The North Face Ventrix jacket, an awesome new mid-layer type jacket; the new Salomon S-Lab ski range; and, a whole new model of light mountain running boot from Scarpa.
I will most definitely be digging into these more today and tomorrow so watch this space for more updates!